30 years ago, Gresham Underwriting was a revolutionary company delivering policy documents and information to brokers via floppy disks. Nowadays, our online system can provide quotes within minutes and is available on a computer, mobile and tablet. How technology has evolved. But therein lies the key element. Evolution. And that is certainly something that Gresham Underwriting is adept at. The landscape of the MGA has changed vastly since the company’s inception, and so has our own internal environment. To ensure we are still here in another 30 years’ time, evolution within the company is key.
So why rebrand?
Our journey of evolution over the last 12 months has seen the development of new systems, new capacity providers, and the adoption of new processes. But evolution shouldn’t ever come to a halt. For us, the logical next step was to rebrand in order to bring everything together and continue on our journey. Going into this process it was important for us to remember that a rebrand doesn’t necessarily mean changing everything. If it’s not broken, don’t fix it – and for us the name Gresham Underwriting is not broken. For us – and our brokers – it’s synonymous with innovation, service and evolution. And these are characteristics with which we always wish to be associated.
We are part of Tasker Insurance Group, which means we work collaboratively with our sister companies (Tasker Insurance Brokers and Tasker & Partners) and the Group Board for the benefit of Gresham Underwriting. This has been a real development for us over the last 12 months, and so for us it makes sense to come together to share a common theme of branding across the business reflecting the strength and diversity of the whole Group. A lot has changed at Gresham Underwriting, we’re in a new phase and our new branding reflects this and helps us as we move forward on our journey of evolution.
What does this mean for our brokers?
The rebrand hasn’t just been about changing a logo and choosing a new colour. The whole concept of who we are, what we want to be and what our brokers need has been part of this experience. Our new website is more than just a lick of paint. The overall navigation of the site has been designed to make it easier for you to access the areas which are important to you. Our product information has been updated and gives you the information that you really care about, and our FAQs section allows you to get the answers you need without wasting any of your time. The process allowed us to understand what resources we should be providing to our brokers, and it’s the start of us building a base of content and resources which you can use to help your clients. We will constantly be looking for ways in which we can better support you, the broker, and assessing your needs to make sure we are meeting them. We are the new Gresham Underwriting, not only in the way we are branded but in the actions that we take every day.
The Gresham landscape for the next 12 months is one filled with new products, innovation and communication. We will be releasing a wide range of new products built by our own in-house developers based on broker feedback. Listening is a key part of communication, so that is exactly what we will be doing. We will be evolving with an ambition to become a gold-plated MGA, which means a lot of change, innovation and opportunity on the road ahead – a road on which we hope you will join us as we continue to evolve.